How Can I Grow My Revenue? - Tom Chappel, Business Development Pacific, STR
STR will take you through how to grow your revenue through the value of benchmarking, understanding market performance and top revenue tips you can implement.
AAoA Update - Michelle King, National Membership Manager, AAoA
Michelle will provide an overview of the current key issues affecting our industry and discuss the many benefits of being a member with AAoA.
Workplace Relations Compliance - Noel Teskey, Senior Workplace Relations Consultant, AAoA
Noel will provide an update on current issues and developing industrial and workplace issues that will affect your property including award changes and compliance requirement.
He will also be available to discuss any other workplace relations concerns you might have.
Understanding Your Target Market - Kate Faithorn, CEO, Leonards Advertising
How do you make sure you reach the right people with your precious advertising dollars? Modern market research tools now take the guesswork out of determining who is your target market, what character traits they possess and how they consume media. In this presentation by Kate, learn how to better understand your target market, which can result in improved advertising, engagement and bookings.
Understanding Your Consumer to Maximise Your Revenue opportunity - Grace Collins, Associate Market Manager and Darren Karshagen, Area Manager, Expedia
Hear about the latest consumer buying behaviour trends? How to identify opportunities to gain market share or drive rate performance? What does the consumer want today? What tools are available to capture short lead and long-term business.
Mastering Digital and Database Marketing - Margaux Law, Director Digital and Database Manager - Leonards Advertising
With over 17 years' experience, Margaux knows how to cut through all the jargon to successfully master digital and database marketing. Her easy to understand style, supported with case studies and real examples of digital marketing applications, takes away the mystery and gives you the confidence! Margaux will also share how digital marketing can increase your database, retain your customers and maximise the effectiveness of your website to be found online!
Five minute Q&A session to follow for each speaker.