Make informed business decisions. Mazimize your revenue.
STR provides market data solutions through our industry-recognized STAR Program – a vital revenue management tool used by major hotels, investors, management companies and independent properties.
As the premier accommodation source, STAR reports benchmark detailed insights to help you succeed in your market. Each report analyzes and compares your property’s Occupancy, Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) with your competitive set to identify market share gains and losses, helping you make informed decisions about pricing, sales, marketing and revenue. Additionally, your market share can be a key measurement of your property’s value.
Each STAR report is delivered in an Excel format via email or our secure Web portal on a monthly, weekly and daily basis.
STR in Australia
STR currently tracks over 1300 Australian properties.
Just submit your performance data to benefit from our free participation and market data.
Participation is easy and free
We just need three pieces of information from you:
- Rooms available
- Rooms sold
- Net room revenue
Your proprietary data is securely transferred via our secure portal at www.strglobal.com, remains confidential and never released to a third party.
If you are interested in the STAR program or STR’s free Hotel Survey, please contact our Australian representatives at APInfo@strglobal.com or Tel +61 2 8091 2009.